
'Le Gocce' Coffee Brand
About
Created and designed the conceptual artisanal coffee brand Le Gocce (Italian for "The Drops"), rooted in ethical sourcing and traditional coffee production. Guided by the tagline "The tastiest drops in town," the brand draws inspiration from the Italian expression "Dammi due gocce" ("give me just a couple of drops"), a phrase often used when asking for a small amount that playfully results in receiving more than expected.


Challenge
The challenge was to create a brand that communicates the heritage, quality, and authenticity of traditional Italian coffee without feeling intimidating or overly premium, making it approachable for a broader audience.
Results
The visual identity for 'Le Gocce' blends traditional Italian coffee culture with a fresh, approachable aesthetic, using tactile textures and contemporary design elements.


