Explora
About
EXPLORA is a conceptual interactive science exhibition that was created for a course on Communication Design. Throughout this course we came up with a unique topic, purpose, target group and exhibition content. With that in mind we created a branding concept and used that for our poster series.
Challenge
The goal of the task was to experiment with different approaches to poster making. We chose a very analog approach in building props and letters by hand, mainly by recycling things at hand.
The graphics in the posters were all physical materials, formed by hand and photographed.
The poster I primarily worked on, highlights the exhibition on overfishing.
Conceptually the idea was to depict letters as organic as fish, that were caught in a net, as the headline for the exhibition reads “In the net”. The final piece was achieved with modelling clay and an orange net.
Results
We maintained the visual concept for all the promotional material that focuses on bold graphics that raise awareness.
Each exhibition feels unique in its topic and look but keeps in line with the general theme and visuals of EXPLORA.
