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Bachelor Thesis Project

About

My bachelor’s thesis project explores the development of a simplified, Design Thinking–based process guide for Corporate Design. It aims to make complex design processes more accessible and applicable, particularly for design students.

By combining strategic analysis with creative exploration, the project highlights how methods can support decision-making while still allowing flexibility and iteration.

The guide was developed on the basis of extensive literature research as well as interviews with design students to identify user needs.

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Challenge

Simplify the complex process of developing a Corporate Design into a practical and accessible framework for design students.

Result

Earned a 1.5 (A-) thesis grade, demonstrating the successful translation of academic research into an conceptual physical and digital guide.